Retailer aims to keep prices low for private brand amid disruptions caused by Iran conflict
Pan Pacific International Holdings' new brand, EDRP, will feature a logo based on the symbol for the Japanese yen. (Pan Pacific International Holdings)
TOKYO -- Don Quijote operator Pan Pacific International Holdings (PPIH) plans to launch a low-cost private brand in June that will use black-and-white packaging to cut costs, enabling the company's retail outlets to offer some of the lowest prices in the industry.
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