Selling the Outcome, Not Just the Appliance: What the Clean Cooling Sector Can Learn from Clean Cooking

The demand for cooling solutions will more than triple by 2050 — and based on current technologies and strategies, this increase will almost double cooling-related greenhouse gas emissions, worsening the very crisis that's driving this growth. Colm Fay, Ekta Jhaveri and Rajat Chabba at the William Davidson Institute (WDI) explore how sustainable cooling solutions could meet this rising demand, while cutting emissions by nearly two-thirds. To achieve that ambitious goal, they argue that the clean cooling sector should leverage the experience of the off-grid solar and clean cooking industries. They share insights from a new WDI report that highlights what clean cooling can learn from both the successes — and the flawed assumptions — of these sectors.