In Vietnam's AI hiring race, cash isn't everything

Engineers drawn by autonomy as smaller firms battle conglomerates for scarce talent

The AI boom is boosting demand for talent in Vietnam, forcing some companies to get creative in their hunt for employees. (Nikkei montage/Source photos by Yuji Nitta and Suzu Takahashi)

HANOI -- Smaller Vietnamese companies are fighting to attract AI talent in a fiercely competitive market dominated by cash-rich conglomerates.