CP Group bolsters Thai e-commerce drive with help from Japan's NTT Docomo

Conglomerate will use point system data to better target customers

Executives from CP's Ascend Commerce and NTT Docomo Global in Bangkok on Friday. (Photo by Keigo Iwamoto)

BANGKOK -- Thai conglomerate Charoen Pokphand (CP) Group is incorporating the online marketing know-how of Japan's NTT Docomo, aiming to catch up with overseas rivals in the e-commerce market by focusing on loyalty points.